Title: Data Mining and Machine Learning Applications in MMOs
Data mining and machine learning are becoming critical tools in the game industry. This talk will cover a variety of techniques used to help developers at Blizzard Entertainment understand how people are playing games. In addition, there will also be a review of new and interesting techniques being used by fans and other game companies to understand and improve games. This is intended to provide a broad overview of the application of data mining in PC games today.
Greg is the Director of Business Intelligence at Blizzard Entertainment and a student at the Wharton School of Business, where he is working on his MBA. His responsibilities at Blizzard include leading the company’s global Predictive Analytics, Enterprise Reporting, Data Warehousing, Security Research, and Risk Operations teams. Trained as a chemist, Greg’s passion for eSports led him to join Blizzard shortly before the launch of World of Warcraft in 2004. In his spare time, Greg enjoys sleeping at the office and pwning n00bs .
